ELITE WEAR

We collect several types of information from and about users of our website and services, including:

Personal Information

Personal information is data that can be used to identify you individually. We may collect the following personal information:

• Contact Information: Name, email address, mailing address, phone number.
• Account Information: Username, password, account preferences.
• Payment Information: Credit card details, billing address, payment history (note that we do not store complete credit card information on our servers).
• Identity Verification Information: Date of birth, government-issued identification details (when required for specific services or age verification).
• Profile Information: Preferences, product interests, fashion preferences, sizing information.

Non-Personal Information

We also collect non-personal information that does not directly identify you, including:

• Usage Data: Information about how you use our website, such as pages visited, time spent on pages, navigation paths, and features used.
• Device Information: Information about your device, including IP address, browser type, operating system, device type, and screen resolution.
• Location Information: General location information based on IP address or more precise location if you grant permission.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies.

Information Collection Methods

We collect information through various methods, including:

• Direct Collection: Information you provide when creating an account, making a purchase, signing up for newsletters, participating in surveys, or contacting customer service.
• Automated Collection: Information collected automatically through cookies, web beacons, and other tracking technologies when you use our website.
• Third-Party Sources: Information we may receive from business partners, marketing companies, and other third parties.

We use the information we collect for various purposes, including:

Providing and Improving Our Services

• Processing and fulfilling your orders
• Creating and managing your account
• Providing customer support
• Improving our website, products, and services
• Developing new products, services, and features
• Analyzing usage patterns and trends

Marketing and Communication

• Sending promotional emails about new products, special offers, or other information we think you may find interesting
• Delivering personalized content and recommendations
• Conducting surveys and collecting feedback
• Communicating about your account or purchases
• Notifying you about changes to our policies or services

Security and Compliance

• Protecting against, identifying, and preventing fraud and other illegal activities
• Enforcing our terms and conditions
• Complying with legal obligations
• Resolving disputes and troubleshooting problems
• Responding to legal requests and preventing harm

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

We may share your information with the following categories of third parties:

Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Payment processors
• Shipping and fulfillment companies
• Customer service providers
• Marketing and advertising partners
• Analytics providers
• IT and cloud service providers

These service providers are only permitted to use your information to provide services to us and are required to maintain the confidentiality and security of your information.

Business Partners

We may share information with business partners with whom we jointly offer products or services, or whose products or services we believe may be of interest to you.

Corporate Transactions

We may share information in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate change involving ELITE WEAR, including during the course of any due diligence process.

Legal Requirements

We may disclose your information when we believe in good faith that disclosure is necessary to:

• Comply with applicable law, regulation, or legal process
• Protect the rights, property, or safety of ELITE WEAR, our customers, or others
• Enforce our terms and conditions
• Detect, prevent, or address fraud, security, or technical issues

With Your Consent

We may share your information with third parties when you have given us your consent to do so.

We do not sell your personal information to third parties for monetary consideration. However, we may share your information with third parties for analytics, advertising, or marketing purposes, which may be considered a "sale" under certain privacy laws like the California Consumer Privacy Act (CCPA).

We use cookies and similar tracking technologies to collect and use information about you and your interaction with our website. Cookies are small data files that are placed on your device when you visit a website, which store information about your visit.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

For more detailed information about cookies and how to manage them, please visit our Cookie Policy.

Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "Do Not Track" signals, but we do provide you the option to opt out of interest-based advertising. To learn more about interest-based advertising or to opt-out of this type of advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.

Our website may contain links to third-party websites, including social media platforms, payment processors, and other services. These websites have their own privacy policies, and we do not accept any responsibility or liability for their content or practices. We encourage you to read the privacy policies of any third-party websites you visit.

We may also integrate third-party services into our website, such as social media features, analytics tools, and advertising networks. These third parties may collect information about your use of our website and other websites over time and across different services.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• Encryption of sensitive data
• Secure Sockets Layer (SSL) technology for data transmission
• Access controls and authentication procedures
• Regular security assessments and testing
• Employee training on data protection and security

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us using the contact information provided at the end of this Privacy Policy.

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the information and whether we can achieve those purposes through other means
• Applicable legal requirements

In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will promptly take steps to delete that information.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us using the information provided at the end of this Privacy Policy.

Depending on your location, you may have certain rights regarding your personal information. These may include:

For All Users

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request that we correct inaccurate or incomplete personal information about you.
• Opt-out of Marketing: You have the right to opt-out of receiving marketing communications from us at any time by following the "unsubscribe" instructions in any marketing email or by contacting us.

For European Economic Area (EEA), United Kingdom, and Similar Jurisdictions

If you are located in the EEA, the United Kingdom, or another jurisdiction with similar data protection laws, you may have the following additional rights under the General Data Protection Regulation (GDPR) or similar regulations:

• Erasure: You have the right to request that we delete your personal information in certain circumstances.
• Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Data Portability: You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
• Objection: You have the right to object to our processing of your personal information in certain circumstances.
• Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
• Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.

For California Residents

If you are a California resident, you may have the following additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, the purposes for collecting the information, the categories of third parties with whom we have shared the information, and the categories of personal information that we have shared with third parties for a business purpose.
• Right to Delete: You have the right to request that we delete personal information that we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information to third parties.
• Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to those uses necessary to perform the services or provide the goods reasonably expected by an average consumer.
• Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.

To exercise your California privacy rights, please contact us using the information provided at the end of this Privacy Policy.

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy. We may need to verify your identity before responding to your request. We will respond to your request within the timeframe required by applicable law.

Please note that there may be circumstances where we are not legally required to comply with your request, or where we may reject your request in accordance with applicable laws.

ELITE WEAR is based in [Your Country], and we process and store information on servers located in [Server Locations]. If you are located outside of [Your Country], please be aware that information we collect may be transferred to and processed in [Your Country] and other countries where our service providers operate.

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with laws governing data collection and use, please note that your information may be transferred to countries that may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy and in accordance with applicable law.

For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place appropriate safeguards, such as standard contractual clauses adopted by the European Commission, to protect your personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated Privacy Policy will be effective when it is posted on this page.

We will notify you of any material changes by posting a notice on our website or by sending you an email (if we have your email address). We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

For data protection inquiries specifically, you can contact our Data Protection Officer at dpo@elitewear.com.

If you are located in the European Economic Area, you have the right to lodge a complaint with a supervisory authority in your country of residence, place of work, or place of the alleged infringement if you consider that our processing of your personal information infringes applicable law.